Our Proven Process

What We Do

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Synergistic Selling

We deliver results. We work closely with your engineers, supply chain managers, and purchasing teams to ensure every sale is supported by technical data, quality assurance, and trust.

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Expert Representation

We act as your local sales force in the Midwest. We’ve already established relationships with the buyers and decision-makers you need to know in order to secure your company’s long-term success.

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Niche Expertise

We deliver high-quality, tested, and trusted solutions. This makes us the go-to choice for engineers and purchasers who value reliability, who value human-tested products.

Principal Advocacy: The Secret Sauce of Our Success

At Rothkopf-Reps, our success stems from a time-tested approach we call Principal Advocacy—a system we pioneered in the 1990s to put our manufacturers (the Principals – that’s you!) at the heart of everything we do.

These are the 5 pillars of Principal Advocacy, our process that puts you and your success first:

1. Lead with Authenticity: Our reps form genuine, no-nonsense relationships with you. This authenticity sets us apart and is a key reason why we succeed in this highly competitive field.

2. Cultivate and Close Deals: We identify and cultivate New Business Opportunities (NBO), from discovery to bidding and, ultimately, to closing the deal.

3. Effectively Cover an Expansive Territory: Our reps cover every inch of our vast territory—spanning 330,000 square miles—effectively.

4. Let the Results Speak for Themselves: We’ve delivered results for our clients for decades. This success is the foundation of our positive reputation in manufacturing. (We’ve worked with one of our key Principals since 1960.

5. Experienced Team: Our team members worked throughout this territory for decades. Their deep understanding of our market means they can consistently deliver growth.

When you partner with Rothkopf-Reps, you’re not just hiring a sales force—you’re tapping into a results-driven system that has stood the test of time.